Why music videos are great, or: Janet Jackson’s Whoops Now

Time for another instalment in my self-indulgent series of talking about what music videos I love love love for no other reason than me being able to because I say so. Ha! Haters to the left….
Whatevs…. y’all might be sayin’, just give us the damn thing and your Top 5 reasons why you love love love it. What you waiting for?

#1 Whoops now
Always a good reason to like a music video is because you like the song. In this particular case the song is really the main reason why this video makes it into the series. By Janet Jackson standards it’s certainly not the most ambitious nor necessarily the best music video she’s done, but the song is one of her best IMHO, so you gotta deal with that. I love the “Jenny from the Block”-ness of it, as in: hell yeah, I’m an international superstar in the early 90s, but folks, I know what it’s like to have to go to work at the office instead of spending quality time with my friends on the weekend. As if…. And then being on Jet-Skis and all that rich-kids-shit. But still, Janet convinces me more of keeping it real than Jenny, probably because Janet never really had it really real, so her version of real is always a sugar-coated nipple-free fun world. Or whatever.
Lil’ fun fact: The first single from the very same album “That’s the way love goes” features Jennifer Lopez as a dancer in the music video.
Another lil’ fun fact: The song itself isn’t credited on the album art, since it’s a hidden track. But being one of the best on the album they made it a single nevertheless. I’m glad bout that.

#2 This shirt
Ok, no.1 was wordy. So let’s shorten this point a little. Just look at this shirt. It’s a pink polo-shirt with turquoise trimming. Heehee, what? Obviously no stylist whatsoever was working on that project and thanks to that we have that atrocity of 90s fashion to remind us how very human even Ms. Jackson can be. The next point will prove it.

#3 The hair
Oh ma gaaaawd, that hair. If you ever wondered what decade that thing was filmed in and the shirt didn’t give it away, look no further. In German we call it Bumspalme, which can’t be translated nearly as eloquently but actually suggests that it’s a hairdo meant for sex. In a non-erotic, look-down-upon-it kinda way. But, as terrible as it is, how cute is it at the same time? With that shirt? Oh, those 90s. They sure knew how to fuck up style back then.

#4 Ms. Jackson
Simply a beautiful black woman, out with her friends, having fun in the sun. I’m not gonna lie, I’m a little creeped out by how she looks like that nowadays, which indicates that nothing about her face has aged naturally. That’s kinda sad, we can discuss this another day. That’s not to say she hasn’t had any work done by the time of the video, but since we don’t even remember her face before any nose-job, cheek-job or xx-job we take it as basically au natural, ok? And as such, here she is: A beautiful black woman, distinctively less whitewashed than in other videos or photo-spreads. A sharp reminder of what pop-culture does to color without us even noticing most of the time.

#5 private footage/music video
Now, I don’t believe for a second that any shot in that video wasn’t explicitly set up for the music vid, but since it’s done well, it doesn’t feel like it, it looks really like Ms. Jackson would be taking her vacation with a bunch of friends. What I particularly like about the direction and editing is how the parts where she’s actually singing the lyrics blend in seamlessly, even though they clearly indicate that this is no ex-boyfriend-held-the-camera-for-private-fun shoot, but a professional music video. But the effect of the casualness is very well done, and I appreciate that.

Sorry, I can’t go.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s